Girls' Generation Step into Japanese Ad Market Wednesday February 23, 2011 Korea/Japan
Korean pop group Girls' Generation will appear in a Japanese TV commercial for the first time since their debut there. Their management agency SM Entertainment said Tuesday that they have been selected to advertise the Japanese cough drop "e-ma Nodoame," which is marking the 10th anniversary of its launch this year.
In a press event for the commercial held at Spiral Hall in Aoyama, Tokyo, UHA Mikakuto, the manufacturer of the product, said that it selected the girl group as their stylish appearance is in line with the image of the product.
The commercial to be aired nationwide in Japan starting Saturday will feature the girl band's second single "Gee," which topped Japan's Oricon daily singles chart and took second place on the Oricon weekly singles chart.